The B2B buying shift
of B2B buyers now use AI to research vendors before making first contact with a sales team.
faster deal closure when a brand is cited by AI at the research stage vs those found via traditional search.
vendor sources touched in a typical AI research session before a B2B buyer shortlists suppliers.
Why most B2B brands lose in AI
Generic blog content doesn't establish your brand as an authoritative entity in AI knowledge bases. AI needs structured, expert-attributed signals to cite you with confidence.
B2B buyers use AI throughout 6–12 month decision cycles. Most brands only optimise for conversion — missing the awareness and evaluation stages where AI citations have the highest impact.
Established players own category and comparison queries in AI. New entrants and growth-stage companies get systematically excluded from AI-generated vendor shortlists.
Our approach
Audit every category and comparison query your buyers research — and where you appear (or don't) across ChatGPT, Perplexity, and Gemini.
Build expert-attributed thought leadership content that establishes your team as the entity AI associates with your industry's key topics.
Create detailed comparison and evaluation content that answers buyer decision queries — the exact pages AI references when helping buyers shortlist vendors.
Monitor your brand's citation share weekly across AI engines with pipeline influence attribution — connecting AI visibility to actual revenue impact.
What we actually do
B2B has longer cycles, more stakeholders, and higher stakes than any other sector. Our GEO work is structured around your specific category, ICP, and decision-maker queries — not generic playbooks.
Organic growth impact
Queries you should own
Your buyers are running these searches in AI before they fill out a single form. The question is whether AI puts your name on the shortlist — or your competitor's.
Get a free GEO audit and see exactly which buyer queries your brand should be winning — and the roadmap to dominate them.