Expert thinking on AI search, brand visibility, and what it takes to become the answer.
The search landscape has fundamentally shifted. AI language models now answer questions directly — and the brands that get cited are winning by default. Here's what Generative Engine Optimisation actually is, and why it matters right now.
Recent Articles
Learn how generative engine optimisation works across three layers — training data, retrieval, and entity signals — and where mark
A technical breakdown of citation mechanisms, training data weighting, and the structural signals that influence AI recommendations.
These companies appear in AI-generated answers before their competitors. We break down exactly what they did — and what you can replicate.
Not a replacement — a new layer of the marketing stack. When to double down on SEO, when to pivot to GEO, and how both work in tandem.
Schema markup, entity density, citation anchors, and the structural signals AI models actually read. A component-by-component teardown.
B2B buyers are using Perplexity to shortlist vendors before visiting a single website. The data, the shift, and how to capitalise on it.
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