The GEO Blog

Expert thinking on AI search, brand visibility, and what it takes to become the answer.

What Is GEO and Why It's
Replacing Traditional SEO

The search landscape has fundamentally shifted. AI language models now answer questions directly — and the brands that get cited are winning by default.

Jag · Feb 26, 2026

Read article

GEO Content Framework: What AI Engines Actually Need From Your Website

Most websites are built for humans and search crawlers. AI engines need something different. The five-layer content framework that makes brands citable.

Priya Nair·8 min·Mar 23, 2026

Case Study

From Zero to 140 ChatGPT Citations in 90 Days: A SaaS Growth Story

How a Series B SaaS company went from invisible in AI search to consistently cited by ChatGPT and Perplexity in 90 days, and the exact tactics that drove the shift.

Marcus Reid·8 min·Mar 20, 2026

Strategy

Zero-Click AI: What Really Happens to Your Traffic When ChatGPT Answers

AI search is answering millions of queries without sending a single click. What that means for your brand and how to win when there is no click to win.

Marcus Reid·8 min·Mar 18, 2026

Technical

Google AI Overviews vs AI Search Engines: Two Different GEO Games

Optimising for Google AI Overviews and for ChatGPT or Perplexity require fundamentally different approaches. Here is how to build a strategy that wins both.

James Whitfield·8 min·Mar 16, 2026

Industry

B2B GEO: Getting Cited in the AI Research Phase of Enterprise Buying

Enterprise buyers use AI to research solutions before contacting a vendor. How B2B brands get cited in those AI research conversations and influence deals.

Priya Nair·8 min·Mar 13, 2026

Strategy

PR and GEO: Why Media Coverage Is the Highest-Leverage Citation Signal

Earned media is the strongest GEO signal for AI search citations. Learn why press coverage drives AI recommendations and how to build a systematic PR programme for GEO.

Priya Nair·8 min·Mar 11, 2026

Technical

Structured Data for GEO: The Schema Markup That Actually Gets You Cited

Learn which schema markup types — Organization, FAQ, HowTo, Article, BreadcrumbList — actually improve your AI citation rates, with implementation examples.

Sarah Chen·8 min·Mar 09, 2026

Trends

AI Search in 2026: The Data Behind the Shift Every Brand Needs to See

The most important AI search statistics for 2026 — query volume, zero-click rates, citation patterns, and what the data means for your brand strategy.

James Whitfield·8 min·Mar 07, 2026

Foundation

The Three Layers of GEO: Training Data, Retrieval, and Entity Signals

Learn how generative engine optimisation works across three layers — training data, retrieval, and entity signals — and where marketers should focus their effort.

Jag·8 min·Mar 03, 2026

Arclign

GEOAEO

About Arclign

Arclign: The GEO & AEO Agency Getting Enterprise Brands Cited in AI Search

Four-pillar methodology, +309% average citation uplift, and 3× AI traffic in 90 days — how Arclign gets brands cited in ChatGPT, Claude, Perplexity, and Gemini.

Jag·9 min·Mar 8, 2026

Technical