Everything you need to master GEO.

Practical guides, checklists and playbooks — free for teams building an AI-first brand strategy.

Guide18 pages · PDF

The GEO Playbook

A complete, strategy-level guide to Generative Engine Optimisation — from understanding how AI search works to building a citation programme that scales.

Checklist40 checks · PDF

AI Citation Checklist

A 40-point audit checklist to assess your brand's current AI visibility — covering content structure, authority signals, entity optimisation and more.

Coming Q2 2026

ReportQ2 2026

AI Search Benchmark Report 2026

Industry-wide data on AI citation rates by sector, brand size and content type — so you know exactly how you compare.

From the blog

Learn GEO, start to finish

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Foundation

What Is GEO and Why It's Replacing Traditional SEO

A definitive introduction to Generative Engine Optimisation — what it is, why it matters, and how it differs fundamentally from classic SEO.

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Strategy

GEO vs SEO: An Honest Comparison for 2026

Side-by-side breakdown of where SEO ends and GEO begins — so you can decide how to allocate budget and effort across both channels.

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Foundation

The Three Layers of GEO: Training Data, Retrieval & Entity Signals

How AI engines actually decide who to cite — the three distinct layers you must optimise to build durable citation authority.

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Go further

Want a personalised assessment?

The guides are a starting point. An Arclign audit gives you a custom report on exactly where your brand sits in AI search — and a roadmap to the top.