Privacy Policy

1. Who We Are

Arclign Ltd is registered in England and Wales. We act as the data controller for personal data collected through our website and services, in compliance with UK GDPR and the Data Protection Act 2018.

2. Data We Collect

Information you provide directly

• Enquiry and contact forms: name, work email, company name, website URL, budget range, message
• Demo bookings: name, email, company, preferred meeting time
• Resource downloads: name, email, company, phone number (optional)
• Email communications: content of messages sent to us

Information collected automatically

• IP address and approximate location (country/city level)
• Browser type, operating system, device information
• Pages visited, time on site, referring URL
• Cookie identifiers

We do not collect sensitive personal data (health, financial, political opinions).

3. How We Use Your Data

• Service delivery: respond to enquiries, provide audits, deliver services, manage client relationships
• Communications: send requested information, reports, resources, service updates
• Marketing (with consent): send newsletters, GEO insights, product information
• Analytics and improvement: understand website usage, improve content and services
• Legal and compliance: comply with applicable laws, enforce our Terms of Service

We do not sell your data to third parties and do not use automated decision-making or profiling.

4. Legal Basis for Processing

• Contractual necessity: to fulfil service agreements
• Legitimate interests: to respond to enquiries, improve services, and communicate with interested prospects
• Consent: for marketing emails, newsletters, and non-essential cookies
• Legal obligation: to retain records as required by law

5. Data Sharing and Third Parties

We share data only with trusted processors under data processing agreements:

• Supabase — database provider, EU/UK GDPR compliant
• Modal.com — backend API host, data in transit only
• Email and calendar tools — e.g., Google Workspace
• Analytics providers — anonymised analytics tools only
• Professional advisers — legal, financial, accounting advisers under confidentiality

We do not share data with AI platforms or third-party advertising networks.

6. Data Retention

• Enquiry/form data: 24 months from submission (or until ongoing client relationship)
• Client data: duration of engagement + 6 years thereafter
• Marketing data: until unsubscribe or consent withdrawal
• Website analytics: 26 months maximum (anonymised/aggregated)

7. Your Rights

To exercise any of these rights, email privacy@arclign.ai. We will respond within 30 days.

8. Cookies and Tracking

• Essential cookies: required for website function; cannot be disabled
• Analytics cookies: understand visitor behaviour in aggregate, anonymised only; opt-out via browser settings
• Marketing cookies: only with explicit consent; used to measure campaign effectiveness

We do not use third-party advertising cookies or tracking pixels by default.

9. International Transfers

Where processors operate outside the UK, we ensure appropriate safeguards including UK adequacy decisions, Standard Contractual Clauses (SCCs) approved by the ICO, and Binding Corporate Rules where applicable.

10. Security

We implement encrypted data transmission (HTTPS/TLS), encrypted storage of form submissions, role-based access controls, and regular security reviews. No transmission method is 100% secure; please contact privacy@arclign.ai with any concerns.

11. Changes to This Policy

We update this policy from time to time. Material changes will be communicated via a website notice and email to active subscribers at least 14 days before taking effect. The "last updated" date at the top reflects the most recent revision.

12. Contact and Complaints

Data privacy: privacy@arclign.ai
General: hello@arclign.ai

To escalate a complaint, contact the Information Commissioner's Office (ICO): ico.org.uk · 0303 123 1113