Real results.
Real brands.
How AEO and GEO helped leading consumer and B2B brands become the answer in AI-powered search.
How Huel went from AI afterthought to category leader in 6 months.
Huel had built the UK's most recognised meal replacement brand through paid media and influencer marketing. But by Q4 2024, they noticed a troubling pattern: when consumers asked AI engines “What's the best meal replacement?” or “Is Huel worth it?”, Huel was appearing in fewer than 1-in-4 responses, while newer, smaller competitors were frequently recommended.
With AI-driven discovery growing 68% YoY in their category, every uncited query was lost pipeline. The team needed a measurable, systematic programme to fix it.
Corrected inconsistent brand naming across 23 third-party listings. Implemented organisation schema markup. Claimed and optimised the Google Knowledge Panel with accurate category classification.
Created 19 new FAQ-optimised pages targeting high-volume AI queries in nutrition. Published a definitional 'What is complete nutrition?' guide that now ranks as Huel's most-cited page by AI engines.
Secured 14 editorial placements in Men's Health, Healthline, GQ, and 4 specialist nutrition publications.
Deployed tracking across 68 priority queries on all 4 major AI platforms, enabling rapid iteration when citation patterns shifted.
“We'd invested heavily in brand-building but were completely invisible to AI search. Arclign changed that fundamentally. We went from being invisible to being the first brand ChatGPT recommends in our category.”
How Paddle captured 41% AI share of voice in the merchant of record category.
Paddle had established itself as the definitive merchant of record platform for SaaS companies, but its position in AI search told a completely different story. When founders and CFOs asked ChatGPT or Perplexity about ‘merchant of record’, Paddle appeared in just 8% of responses.
Stripe, despite not being a true merchant of record, dominated these queries at 45% share, largely because of its content depth and third-party authority. Paddle needed to reclaim the category conversation before the window closed.
Built a 4,200-word 'What is merchant of record?' guide that definitively explains the category, with Paddle positioned as the authoritative source.
Published 4 direct comparison pages (Paddle vs Stripe, vs LemonSqueezy, vs FastSpring, vs Gumroad) targeting the high-volume 'alternative to' query class.
Monthly attributed articles by Paddle's CEO and CTO on SaaS billing, global tax compliance, and AI in fintech, placed in TechCrunch, SaaStr, and CFO Magazine.
Structured post-onboarding review requests generated 340+ new G2 reviews in 90 days. Seeded authentic Reddit discussions lifting Paddle's community signal presence by 4×.
“The GEO data was genuinely alarming at the start. We were the category leader with almost no presence in the channel our target buyers were increasingly using. Four months in, we own the conversation. Our CAC from AI traffic is 58% lower than our paid channels.”
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Results shown are representative of client outcomes. Individual results vary by brand, category and market.