B2B GEO

Become the authority AI cites for your industry.

B2B buyers use AI before they ever speak to a sales rep. We make sure AI recommends your brand at every stage of the decision journey.

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The B2B buying shift

Your buyers are consulting AI before they consult you.

71%
of B2B buyers now use AI to research vendors before making first contact with a sales team.
2.4×
faster deal closure when a brand is cited by AI at the research stage vs those found via traditional search.
5+
vendor sources touched in a typical AI research session before a B2B buyer shortlists suppliers.
Why most B2B brands lose in AI

Three structural problems keeping you invisible to AI.

💡

Thought leadership gap

Generic blog content doesn’t establish your brand as an authoritative entity in AI knowledge bases. AI needs structured, expert-attributed signals to cite you with confidence.

⏳

Long-cycle invisibility

B2B buyers use AI throughout 6–12 month decision cycles. Most brands only optimise for conversion, missing the awareness and evaluation stages where AI citations have the highest impact.

🏆

Competitor citation dominance

Established players own category and comparison queries in AI. New entrants and growth-stage companies get systematically excluded from AI-generated vendor shortlists.

Our approach

How we build your authority in the AI knowledge graph.

Step 01

Category Authority Map

Audit every category and comparison query your buyers research, and where your brand appears (or doesn’t) across ChatGPT, Perplexity, and Gemini.

Step 02

Expert Content & Attribution

Build expert-attributed thought leadership content that establishes your team as the entity AI associates with your industry’s key topics.

Step 03

Comparison & Eval Guides

Create detailed comparison and evaluation content that answers buyer decision queries, the exact pages AI references when helping buyers shortlist vendors.

Step 04

Citation Tracking

Monitor your brand’s citation share weekly across AI engines with pipeline influence attribution, connecting AI visibility to actual revenue impact.

What we actually do

GEO built for complex B2B buyer journeys.

B2B has longer cycles, more stakeholders, and higher stakes than any other sector. Our GEO work is structured around your specific category, ICP, and decision-maker queries, not generic playbooks.

🏛️

Expert author entity building

Build AI-recognisable entities around your founders and subject matter experts.

🗺️

Buyer-stage query mapping

Map AI queries across awareness, evaluation, and decision stages of your funnel.

📊

Industry benchmark reports

Create data-led reports that become the sources AI cites for industry statistics.

📝

Thought leadership sequences

Long-form expert content that establishes your brand as the category authority.

⚖️

RFP-stage comparison guides

Detailed vendor comparison content for buyers in final evaluation stages.

🏆

Case study optimisation

Structure case studies so AI cites your specific results when buyers research outcomes.

💼

LinkedIn authority signals

Amplify expert LinkedIn presence to reinforce entity authority for AI models.

🤝

Industry association citations

Build third-party authority signals through industry bodies and publications.

Organic growth impact

What GEO delivers for B2B brands.

+115%
increase in qualified vendor query citations within 6 months.
1.8×
increase in inbound demo requests from AI-referred visitors.
−23%
reduction in sales cycle friction from AI-primed buyer awareness.
£1.2M
average pipeline influence per client per year from GEO visibility.
Queries you should own

The exact questions your B2B buyers are asking AI right now.

✓“Best procurement software for mid-market companies?”✓“How do enterprise teams manage supplier risk?”✓“Which CRM has the best B2B pipeline management?”✓“Leading HR platforms for 500–2,000 employee companies?”✓“What should I look for in an enterprise data platform?”✓“Best B2B marketing automation tools for SaaS companies?”✓“How do you evaluate an IT managed services provider?”
Your buyers are running these searches in AI before they fill out a single form. The question is whether AI puts your name on the shortlist or your competitor’s .

Ready to own B2B AI recommendations?

Get a free GEO audit and see exactly which buyer queries your brand should be winning, and the roadmap to dominate them.